Everlydis Diaz

[email protected] | 786-759-9731

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PROFESSIONAL SUMMARY
Sales and Marketing Executive with 10+ years of leadership experience driving exceptional revenue growth in B2B/B2C marketing, and membership sales. Proven track record of driving 25–50% sales growth by building strong client relationships and implementing strategic sales pipelines. Accomplished in leveraging omnichannel marketing strategies, analytics, and CRM systems to optimize performance and ensure organizational success. Dynamic leader skilled in motivating teams and creating innovative action plans that align with brand objectives.
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PROFESSIONAL EXPERIENCE

Marketing and Sales Director                                                                                                                                                       XoomIM

August 2014 – December 2024
• Redesigned email marketing workflows, increasing click-through rates by 40% and email list engagement by 30%
• Directed multi-channel campaigns (social, email, SMS, video), boosting conversion rates by 25% through targeted outreach.
• Applied advanced analytics and A/B testing to optimize marketing efforts, resulting in a 23% revenue boost.

Marketing and Sales Manager                                                                                                                                                    Hotwire
February 2013 – February 2017
• Designed and executed annual strategic marketing plans, driving a 25% revenue increase through targeted campaigns.
• Managed lead generation initiatives, leveraging CRM tools (SugarCRM) and social media marketing to improve conversion rates by 10%.
• Spearheaded networking events and targeted outreach to high-value prospects, achieving sales goals 10% ahead of schedule.

Authorized Local Expert                                                                                                                                              Constant Contact
June 2013 – December 2022
• Led over 100 workshops, attracting over 1,500 attendees and generating 200+ qualified membership leads annually.
• Partnered with chambers of commerce and other business groups, expanding membership opportunities by 20%.
• Executed data-driven sales presentations to promote services, achieving a 90% attendee conversion rate to membership programs.

Adjunct Faculty, Adult Education                                                                                                                              Broward College
September 2017 – May 2019
• Designed and delivered industry-relevant courses on digital marketing, social media strategies, and lead generation to enhance business visibility and growth.
• Cultivated strong relationships with diverse learners by leveraging advanced educational technologies and personalized feedback, fostering trust and driving achievement of measurable outcomes.
• Developed and implemented industry-aligned curriculum that emphasized market research, SEO techniques, and effective outreach strategies, preparing students to excel in competitive environments.

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EDUCATION
Bachelor of Arts, Psychology Rowan University, Glassboro
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CERTIFICATIONS
• Email Marketing Certified (HubSpot, Constant Contact, Coursera)
• Inbound Marketing Certified (HubSpot)
• Google Project Management Certificate (2022)