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Book More Business with Emails that Convert

Emails to Book More Business by Creating Content that Attracts and Converts

Hi [NAME],

(Remember to always personalize your emails with the person’s name. Personalized emails stand out within the inbox as highly relevant. Personalized emails make an email more likely to be opened and clicked on. Furthermore, several studies have found that emails with personalized subject lines are 26% more likely to be opened than those without. Research shows that 33% of email recipients open an email based on the subject line therefore, you must work on the Subject Line because it will determine whether your email gets opened. The subject line is like an envelope to a letter. Like the cover of a book. Remember, many people judge a book by its cover! The good news is that by attending my Bizniversity® 5-Day Emails That Sell Challenge you will learn how to easily create Subject Lines that Scream to Seen!)

I am writing because I work with organizations just like you who want to maximize their sales potential, specifically how to create magnetic email content that easily converts and boosts online sales.

(Lois always suggests that you begin by stating your positioning statement. Therefore, begin with your positioning statement. I agree with her because you are meeting the person for the first time. It is similar to when you meet someone in person. You want to say who you are and why you are writing.)

I love the way Chewy employees share openly about the joy they feel working for Chewy. I appreciate the way they represent your brand online – it looks like a friendly - happy familial atmosphere. I also appreciate reading all the testimonials from your happy clients on LinkedIn because I am one of them.

When I visited your website and bought something for my rabbit, I realized that I only received transactional emails from your company. Do you realize that? I can help your company to be more responsive, less transactional, and more relational.

(It is always good to do some research on Google or LinkedIn about the organization that you want to work with because you want to customize the body of the email to something that you know to be a “fact” about the organization. When you have some details about the organization, you can use these details to create email copy that makes them feel like you know their brand. According to GetResponse, personalization in the email body has an open rate of 29.95% and a click-through rate of 5.03%.)

This is why I am reaching out to you to see if what I do is something you may be interested in working with me on this because I think it will make a huge difference.

I love a few minutes of your time to see if what I do could have a big impact on your email strategy at Chewy. (I can think it would!)

(Always remember to ASK because when we ASK we receive. Ask them for the phone call, appointment, or what’s next?)

Evie

P.S.

I am going to touch base in the next few days to get your feedback to see what you think.

I look forward to talking with you.

(P.S. Over 90% of people read the P.S. before the email message! Inserting a P.S. line after your email signature is your last chance to share important links and information. Use this opportunity to say something that adds value.)